Search Engine Optimization has mixed feelings to consumers. Let me take a moment to explain why. Some people bash it, and some people swear by it’s success. The issue is that many people have had a bad experience with people who claim they know what they are doing, only to be strung along and provide little or no results.
When you search for a term in Google, not many people realize that the results that are returned are the companies with with the best SEO team.
Search Engine Optimization (SEO) is what will make the difference between your site being noticed, and not being seen at all. If you are not ranked on the first page, why even bother? What good is your website, if no one is getting there and its not turning visitors into buyers.
SEO involves 2 main factors. The first involves having your website optimized for keywords related to your market. The second is off page factors like link building. The 80/20 Rule applies in SEO. You can spend your time doing a bunch of useless things to “help” you get to the top or you can rely on an expert and push your business to the next level.