Google Local Search Goes Mainstream
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Posts Tagged ‘ Search Engine Optimization ’

Google Local Search Goes Mainstream

Posted on: May 18, 2010 by in Internet Marketing, Search Engine Optimization
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Google Local Search has finally gone mainstream.  We’ve all heard Google talking about it for some time now, but it has become a reality.  The best part?  It works great.  The worst part?  It’s underutilized.  Not near as many businesses are using it as should.  It’s set and forget, so why wouldn’t a business want to use it?  Well, I don’t suggest forgetting about it once you set it.  Really, you’ll want to go back and check out the tracking graphs and other statistics that are presented to you.

Google Local Search isn’t something that will replace SEO for local businesses, but it is necessary for the big picture (of marketing). It’s really easy, all that a business needs to do is set it up, get verified, and then come back to check the reports.  As you can see from the image provided, this client site has received a lot of traffic just through Google Local.

Site Speed Incorporated Into Google Algorithms

Posted on: May 14, 2010 by in Internet Marketing, Search Engine Optimization
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A lot of blogs around the net have been talking about Google incorporating site speed into their PageRank and search rank algorithms. Well, this is a good thing. Why is it a good thing? Users like fast sites, so naturally Google should like fast sites. How many times have you left a site because it took too long to load? Google is removing those from top of the search rankings to save searchers time and effort finding exactly what they need.

This is something that has actually been in effect for weeks. Google never mentioned it because they said that less than one (1) percent of websites have been affected so far. This is because site relevance still holds the most weight in importance to Google search rankings. Not only that, but site speed is only one of over two hundred (200) different algorithms running to decide a page’s search ranking and PageRank.

Wondering how fast your site is running? Check your site speed with this Firefox plug in or go to your Google Webmaster Tools and go to Labs and then Performance.

8 iPhone Apps For SEM

Posted on: May 11, 2010 by in Internet Marketing, Search Engine Optimization
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Checking ranking and other reports on the go is important.  Here’s eight iPhone apps to check on your SEO and Social Media campaigns.
5 iPhone Apps For SEO:
  1. WordPress – Handle your WordPress blogs on the go.
  2. iSEO – SERP analyzer, inlinks analyzer, and a list of web directories.
  3. PokeSEO – Check the Google PageRank and reported backlinks for your domain or a competitor’s. Not currently available in app store (because they’re doing a total make-over).
  4. AnalyticsAPP – Instant mobile access to Google Analytics that is easier than checking with your browser.
  5. Elite SEM – Calculator for CPM, CPA, CPC to CPM, and CPC to PPC.  Also includes DMA lookup.
3 iPhone Apps For Social Media:
  1. Tweet Deck for handling all of your Twitter accounts.  You can run multiple accounts from one Tweetdeck, and it syncs with Tweetdeck on your computer so you can have the same set up on the go as you do in your office, or at home.
  2. Tumblerette for any Tumblr blogs you might have.  Works with one account, but one account can have many blogs under it.
  3. Facebook for any Facebook Pages you may be running.

Many of these are also available on iPad.

6 SEO Tactics For Amateurs And Pros

Posted on: April 28, 2010 by in Internet Marketing, Search Engine Optimization
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Make Sure Your Website Is Found

Here are six aspects of SEO that are not often discussed out in the open.  These tactics are good for those who either are amateurs wanting to learn SEO for their own website or pros who just need to make sure all their bases are covered.  These tips are also great for those who want to hire an SEO company, as these are tips you will need to make sure that the potential SEO company in question is doing.

1. Love SEO: If you’re doing SEO for your self or clients, you need to love what you do.  Without having a passion for SEO, it won’t go anywhere.  This is something that applies to anything and everything you do in life.

2. Be Nice: Trash talking other SEO’s is not the way to go.  If anything, it just makes you look ridiculous and immature.  Name calling and trash talking is for grade school.  No one will take you seriously if you act like a twelve year old. Treating people with respect is paramount.

3. Link To Others: Linking out to others for free is kind and useful.  Obviously this isn’t something you should focus time on, but if you know of something appropriate to link to, do it.  Small favors like that usually get returned, and when you’re doing a lot of small favors for a lot of people, suddenly you’ve got a lot of small favors coming back.

4. Write More: A lot of SEO has to do with the content, so being able to write is key.  Even if you’re writing little bits every day, the more you write, the better you get.  The better the content, the more Google loves it.

5. Set Up Mini Sites/Blogs: This goes with the above.  The more you’ve got out there, the more Google will see, the more tools you have to use.  Also, this will help you get better at writing, or at least give you motivation to.

6. Converse In Social Media: Getting involved in social media is very important now.  Jump into your niche, know who’s talking and what they’re talking about, and talk to them.  Get to know everyone, including the competition.  “Keep your friends close, and your enemies closer.”  Facebook, twitter, and anything else you can come up with – It’s all important.