Your Local Business Needs Search Engine Optimization
Get Started Today
or Call us today - 561-841-1832

Posts Tagged ‘ Search Engine Optimization ’

Your Local Business Needs Search Engine Optimization

Posted on: July 15, 2010 by in Search Engine Optimization
No Comments

Your local business needs Search Engine Optimization, bottom line. SEO can be the key to a whole new world of increased traffic. The biggest reason you need it: your competitors are doing it. You can’t keep up with someone if you’re not doing as much or more than they are to market. And we’re not going to sit here and let you get shown up by that guy down the street. People are using Google more than ever to find local information, and we’re going to help you utilize that.

People don’t use phone books anymore. No more big book of yellow pages sitting on the counter. People are using the internet and search engines like Google to find everything they need in their area. Did you know there’s 2.6 billion searches done online a month? Doing SEO for your business can be less than the cost of advertising in a phone book and newspapers, plus it’s more effective.

So how does Google or other search engines know you’re best? It’s pretty simple, really. The search engines read your website and notice when certain words are repeated. These are your keywords. Google, or whichever, then takes your site and indexes it under those keywords. The sites are put in order of importance. The search engine decides the importance by basically seeing who else is talking about a particular website, or in other words, how many backlinks their are out there. That way, only the most reliable websites come up first for any particular keywords.

You want to be on page one, no doubt about it. Page one is where it’s at, and where you need to be. Most people don’t even go to the second page, let alone the third or fifth. SEO is becoming highly competitive, and your competitors are using SEO now, so you want to make sure you get ahead and start doing SEO immediately.

Once you start doing SEO you need to keep it up on a monthly basis. Once you get to the top, you can be knocked down, but not if you’re keeping a good solid SEO strategy moving. Don’t let your business fall behind your competitors.

Your Local Business Can Outrank The Fortune 500

Posted on: July 2, 2010 by in Internet Marketing, Search Engine Optimization
No Comments

Do you realize how easy it is for any small local business to outrank a Fortune 500 business in Google? Do you realize that you could be that small local business? Imagine getting more traffic than a Fortune 500 business site. Now, imagine what that would do for your business! It’s simple, keep reading and check it out.

The Fortune 500’s are failing. Do you know why? Poor SEO strategies. Their strategy is to spend millions a day on PPC campaigns. They’re blowing all this money on advertising that doesn’t even work. Did you know that 50% of Fortune 500 companies have zero search engine visibility? Only 25% show up in a top 50 search for their own product, service, or keywords! That’s terrible. How do they manage to even stay Fortune 500?

You can easily beat that. it’s easy. All you need is a solid Local Search Marketing plan. All you need is a good internet marketing, team and a realistic budget!

Google Buzz – Is It Good For Business?

Posted on: June 30, 2010 by in Social Media Marketing
No Comments

Google Buzz has been out for a while, but most people probably haven’t heard much about it. It’s not something Google is pushing very hard, but is definitely cool. If your business has a twitter (which it should), then it should also have a Google Buzz account. It connects right up to a Gmail account, and you can set it up to auto-post anything your twitter, flickr, wordpress, and other sites post. This is convenient because it’s essentially set-and-forget!

Some of the features included are that it is fast communication, like twitter, and you can keep it public or private, just like twitter. It has not only Flickr and twitter sharing but it will even share youtube videos that people can watch straight from their Gmail, unlike twitter which makes you click through a link to view a picture or image. Being that it’s linked to your Gmail, people will watch these things in their Gmail so it’s very convenient to check. It’s mobile compatible and location oriented so you can post where you’re at automatically. It also uses an autofollow function. The auto follow function keeps track of who you communicate with the most. This gives your customers and clients a new avenue in which to communicate with you, which is always great. Customers and clients like it when they feel like you are catering to them personally all the time.

There’s a wordpress plug in, too, if you have a blog or wordpress site that you want to integrate with Google Buzz. You can check it out here: http://wordpress.org/extend/plugins/wp-google-buzz/. If you use WordPress for anything, than this is a must have!

So, do you think it’s worth it? Of course it is! There’s no reason not to use Google Buzz.

Top 7 Reasons To Hire SEO Consultants

Posted on: June 25, 2010 by in Internet Marketing, Search Engine Optimization
No Comments

Enlisting outside help should be on your SEO to-do-list. You can’t be expected to do everything your self, and you’ll need to hire SEO Consultants just to help out a little. Here’s the top seven reasons why to hire SEO consultants.

1. You Need Specialized Expertise

Some people know certain SEO niches better than others. Some people know Social Media better, some know content generation and backlinking better. It all depends on a person’s specialties. You can’t be expected to know everything your self!

2. You Can Learn A Lot From An Outside Expert

Even if you’re an SEO expert, you can’t be expected to know everything. Having an extra brain around with extra ideas is always a plus. Some people have done things you haven’t before.

3. You Should Double Check Your Strategies Before You Start Them

While building a strategy, it’s easy to forget something, put something extra in, or just do something wrong. Usually a second or even third person to review it before implementing it can help. The outside SEO Consultants can catch any mistakes that are made.

4. Benefit From Collaborating With Other SEOs

Don’t you find it refreshing to work with other people? I know I do. Sometimes it’s tough doing things by your self. Get some help with a consultant and take some stress off.

5. A Consultant Can Help You Talk To The Higher-Ups

One of the hardest things to do is get approval and funding by your superiors to try new things, or do the things you already know will work. A second voice to help convince your superiors that what you’re doing is right is more than a good idea, it’s a fantastic idea!

6. SEO Is Too Much Work

SEO is a lot of work, and no one should have to bear that burden alone. With outside help, responsibilities can be delegated and the stress load can be removed so that no one person is stressing out over a lot to do. Things will also get done a lot faster.

7. An Outside Point Of View On Unforeseen Issues

It’s possible that you haven’t experienced everything yet. No matter how long you’ve been in the SEO business, there’s a good chance you haven’t seen it all. Luckily, a consultant may have seen the particular issue you’ve run in to. They’ll know exactly how to fix it and things can run smoothly!

Getting an outside consultant isn’t wrong, it’s actually encouraged. Do what you feel is right and what is needed the most for your SEO campaigns.

5 Google Chrome Extensions For SEO

Posted on: May 21, 2010 by in Internet Marketing, Search Engine Optimization
No Comments

Previously, Firefox was the best browser for handling things like SEO because of the Firefox extensions.  Unfortunately, Firefox is very bulky.  There is a solution! Google Chrome is not near as bulky as Firefox, and now has a growing list of extensions.  Go ahead and see for your self.  Open up a website you spend a lot of time on in Firefox.  Then do the same in Google Chrome.  Check your task manager and see which is using more memory.  Now, check out this list of SEO Extensions for Google Chrome:

  1. SEO Site Tools – On-Page and External metrics; Social Media information; Metrics and numbering on Yahoo, Bing, and Google SERPs; Extends WMT, YSE and GA with metrics.
  2. SEOQuake lite – Displays the Google PageRank and Alexa rank of any webpages in your browser. Also shows no-follow links.
  3. SitezMeter – Displays traffic charts from Google Trends and Alexa, as well as ranks.
  4. Site Information Tool – Shows information about the current page like PageRank, Alexa rank, IP info, server response headers, whois and other SEO parameters.
  5. Chrome SEO – Includes Keyword Research Tool (Alpha Version), Highlighted NoFollow links, number of Pages Indexed, number of Backlinks, Current Traffic and Rankings, Social Bookmark counts, Cached Versions of the page, and Domain Details like DNS, IP, Whois, Server Location.
Here’s two other extensions you may find useful:
  1. iMacros – Set up macros to fill out or do repetitious things in your browser.
  2. Session Manager – Lets you save sessions of your opened tabs and windows, and to quickly re-open them whenever you like.
Now that Google Chrome has some SEO extensions, you have no reason not to make the switch.