Google Buzz – Is It Good For Business?
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Google Buzz – Is It Good For Business?

Posted on: June 30, 2010 by in Social Media Marketing
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Google Buzz has been out for a while, but most people probably haven’t heard much about it. It’s not something Google is pushing very hard, but is definitely cool. If your business has a twitter (which it should), then it should also have a Google Buzz account. It connects right up to a Gmail account, and you can set it up to auto-post anything your twitter, flickr, wordpress, and other sites post. This is convenient because it’s essentially set-and-forget!

Some of the features included are that it is fast communication, like twitter, and you can keep it public or private, just like twitter. It has not only Flickr and twitter sharing but it will even share youtube videos that people can watch straight from their Gmail, unlike twitter which makes you click through a link to view a picture or image. Being that it’s linked to your Gmail, people will watch these things in their Gmail so it’s very convenient to check. It’s mobile compatible and location oriented so you can post where you’re at automatically. It also uses an autofollow function. The auto follow function keeps track of who you communicate with the most. This gives your customers and clients a new avenue in which to communicate with you, which is always great. Customers and clients like it when they feel like you are catering to them personally all the time.

There’s a wordpress plug in, too, if you have a blog or wordpress site that you want to integrate with Google Buzz. You can check it out here: http://wordpress.org/extend/plugins/wp-google-buzz/. If you use WordPress for anything, than this is a must have!

So, do you think it’s worth it? Of course it is! There’s no reason not to use Google Buzz.

Google Local Search Goes Mainstream

Posted on: May 18, 2010 by in Internet Marketing, Search Engine Optimization
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Google Local Search has finally gone mainstream.  We’ve all heard Google talking about it for some time now, but it has become a reality.  The best part?  It works great.  The worst part?  It’s underutilized.  Not near as many businesses are using it as should.  It’s set and forget, so why wouldn’t a business want to use it?  Well, I don’t suggest forgetting about it once you set it.  Really, you’ll want to go back and check out the tracking graphs and other statistics that are presented to you.

Google Local Search isn’t something that will replace SEO for local businesses, but it is necessary for the big picture (of marketing). It’s really easy, all that a business needs to do is set it up, get verified, and then come back to check the reports.  As you can see from the image provided, this client site has received a lot of traffic just through Google Local.

Site Speed Incorporated Into Google Algorithms

Posted on: May 14, 2010 by in Internet Marketing, Search Engine Optimization
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A lot of blogs around the net have been talking about Google incorporating site speed into their PageRank and search rank algorithms. Well, this is a good thing. Why is it a good thing? Users like fast sites, so naturally Google should like fast sites. How many times have you left a site because it took too long to load? Google is removing those from top of the search rankings to save searchers time and effort finding exactly what they need.

This is something that has actually been in effect for weeks. Google never mentioned it because they said that less than one (1) percent of websites have been affected so far. This is because site relevance still holds the most weight in importance to Google search rankings. Not only that, but site speed is only one of over two hundred (200) different algorithms running to decide a page’s search ranking and PageRank.

Wondering how fast your site is running? Check your site speed with this Firefox plug in or go to your Google Webmaster Tools and go to Labs and then Performance.

8 iPhone Apps For SEM

Posted on: May 11, 2010 by in Internet Marketing, Search Engine Optimization
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Checking ranking and other reports on the go is important.  Here’s eight iPhone apps to check on your SEO and Social Media campaigns.
5 iPhone Apps For SEO:
  1. WordPress – Handle your WordPress blogs on the go.
  2. iSEO – SERP analyzer, inlinks analyzer, and a list of web directories.
  3. PokeSEO – Check the Google PageRank and reported backlinks for your domain or a competitor’s. Not currently available in app store (because they’re doing a total make-over).
  4. AnalyticsAPP – Instant mobile access to Google Analytics that is easier than checking with your browser.
  5. Elite SEM – Calculator for CPM, CPA, CPC to CPM, and CPC to PPC.  Also includes DMA lookup.
3 iPhone Apps For Social Media:
  1. Tweet Deck for handling all of your Twitter accounts.  You can run multiple accounts from one Tweetdeck, and it syncs with Tweetdeck on your computer so you can have the same set up on the go as you do in your office, or at home.
  2. Tumblerette for any Tumblr blogs you might have.  Works with one account, but one account can have many blogs under it.
  3. Facebook for any Facebook Pages you may be running.

Many of these are also available on iPad.