Local Search Marketing – It’s Vital For Your Business
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Local Search Marketing – It’s Vital For Your Business

Posted on: July 22, 2010 by in Internet Marketing
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People are using Google and other search engines to find things locally these days.  In fact, the internet is being used more than ever to find things for people.
We found these interesting statistics from various sources so we thought we would share them with you:
  • 97% of American internet users use the internet to shop of which 57% characterize their behavior as shop online, purchase offline (NPD Group)
  • 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
  • 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
  • 74% of internet users perform local searches (Kelsey Group)
  • 73% of online activity is related to local content (Google)
  • 66% of American use online local search, like Google local search to loc
  • 61% of local searches result in purchases (TMP / comScore)
  • 54% of Americans have substituted the internet and local search for phone books (comScore networks)
  • 35% of all searches are local (DM News)
  • 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
So what do you need? First you need quality content on your website.  You’ll also need lots of back links pointing to this quality content, so try submitting articles and press releases out to important websites you know of.  You’ll want them going out to directories, social sites like twitter and facebook, and make sure you use keyword specific anchor text links, and categories where necessary.
This is all stuff you’ll want to keep going month after month.  One or two months may get you to the top, but staying there is the key.  Once you’re up there and staying there, your traffic will increase in ways you couldn’t imagine before.

Google Local Search Goes Mainstream

Posted on: May 18, 2010 by in Internet Marketing, Search Engine Optimization
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Google Local Search has finally gone mainstream.  We’ve all heard Google talking about it for some time now, but it has become a reality.  The best part?  It works great.  The worst part?  It’s underutilized.  Not near as many businesses are using it as should.  It’s set and forget, so why wouldn’t a business want to use it?  Well, I don’t suggest forgetting about it once you set it.  Really, you’ll want to go back and check out the tracking graphs and other statistics that are presented to you.

Google Local Search isn’t something that will replace SEO for local businesses, but it is necessary for the big picture (of marketing). It’s really easy, all that a business needs to do is set it up, get verified, and then come back to check the reports.  As you can see from the image provided, this client site has received a lot of traffic just through Google Local.