- 97% of American internet users use the internet to shop of which 57% characterize their behavior as shop online, purchase offline (NPD Group)
- 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
- 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
- 74% of internet users perform local searches (Kelsey Group)
- 73% of online activity is related to local content (Google)
- 66% of American use online local search, like Google local search to loc
- 61% of local searches result in purchases (TMP / comScore)
- 54% of Americans have substituted the internet and local search for phone books (comScore networks)
- 35% of all searches are local (DM News)
- 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
Posts Tagged ‘ local search ’
Google Local Search has finally gone mainstream. We’ve all heard Google talking about it for some time now, but it has become a reality. The best part? It works great. The worst part? It’s underutilized. Not near as many businesses are using it as should. It’s set and forget, so why wouldn’t a business want to use it? Well, I don’t suggest forgetting about it once you set it. Really, you’ll want to go back and check out the tracking graphs and other statistics that are presented to you.
Google Local Search isn’t something that will replace SEO for local businesses, but it is necessary for the big picture (of marketing). It’s really easy, all that a business needs to do is set it up, get verified, and then come back to check the reports. As you can see from the image provided, this client site has received a lot of traffic just through Google Local.