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Your Local Business Can Outrank The Fortune 500

Posted on: July 2, 2010 by in Internet Marketing, Search Engine Optimization
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Do you realize how easy it is for any small local business to outrank a Fortune 500 business in Google? Do you realize that you could be that small local business? Imagine getting more traffic than a Fortune 500 business site. Now, imagine what that would do for your business! It’s simple, keep reading and check it out.

The Fortune 500’s are failing. Do you know why? Poor SEO strategies. Their strategy is to spend millions a day on PPC campaigns. They’re blowing all this money on advertising that doesn’t even work. Did you know that 50% of Fortune 500 companies have zero search engine visibility? Only 25% show up in a top 50 search for their own product, service, or keywords! That’s terrible. How do they manage to even stay Fortune 500?

You can easily beat that. it’s easy. All you need is a solid Local Search Marketing plan. All you need is a good internet marketing, team and a realistic budget!

Google Buzz – Is It Good For Business?

Posted on: June 30, 2010 by in Social Media Marketing
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Google Buzz has been out for a while, but most people probably haven’t heard much about it. It’s not something Google is pushing very hard, but is definitely cool. If your business has a twitter (which it should), then it should also have a Google Buzz account. It connects right up to a Gmail account, and you can set it up to auto-post anything your twitter, flickr, wordpress, and other sites post. This is convenient because it’s essentially set-and-forget!

Some of the features included are that it is fast communication, like twitter, and you can keep it public or private, just like twitter. It has not only Flickr and twitter sharing but it will even share youtube videos that people can watch straight from their Gmail, unlike twitter which makes you click through a link to view a picture or image. Being that it’s linked to your Gmail, people will watch these things in their Gmail so it’s very convenient to check. It’s mobile compatible and location oriented so you can post where you’re at automatically. It also uses an autofollow function. The auto follow function keeps track of who you communicate with the most. This gives your customers and clients a new avenue in which to communicate with you, which is always great. Customers and clients like it when they feel like you are catering to them personally all the time.

There’s a wordpress plug in, too, if you have a blog or wordpress site that you want to integrate with Google Buzz. You can check it out here: http://wordpress.org/extend/plugins/wp-google-buzz/. If you use WordPress for anything, than this is a must have!

So, do you think it’s worth it? Of course it is! There’s no reason not to use Google Buzz.

Google May Day Update – Did It Mess Up Your Rankings?

Posted on: June 26, 2010 by in Search Engine Optimization
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On May 1st, Google implemented a change that stopped indexing long tail keywords. Is this a big deal? Some think it is. We don’t, however. Good SEO will beat such a small change any and every day of the week.

So why did they do it? Well, only Google knows for sure. It’s a small algorithm change and they are known to make more than one change every day that most people don’t even notice. Speculation says that it has to do with helping Google Caffeine works it’s magic quickly. If long tail keywords were slowing it down, it’s understandable why they would nix them out of the mix all together.

Were you affected? You’d be able to tell by checking on your rankings or if your traffic has decreased. Use whichever ranking tool you use to check, and check your analytics to see if ranking has dropped. If one or both happened, and it was on or shortly after May 1st, then you were affected by this. Many and most of you won’t be, and the ones who are will only slightly be affected.

What can you do? Just wait it out. There’s no reason to blindly go changing things, just stick with your normal plan. As previously stated, there’s hundreds of changes made a year that you don’t even notice. No need to freak out about one just because it’s been mentioned around the web. If you’ve been drastically affected, well then you need to check all your resources and make sure it’s not just a coincidence and something else has happened around the same time. Don’t want to point the blame the wrong way.

In the end, high-quality SEO plans will triumph over any small change Google makes to the algorithm. Just keep your SEO going as usual

Site Registration Length Affects Google Rank

Posted on: May 26, 2010 by in Internet Marketing, Search Engine Optimization
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Have you heard Google ranks sites higher if they have a higher registration period? There’s been a lot of talk amongst the SEO industry that says this is true.  They’re saying that a domain they registered for ten years got indexed up to fifteen times faster than the domain they registered for only one year, and both domains had similar content as to not throw off their tests.  Fifteen times faster is a lot!

The way they say it works is that Google sees people investing in long term sites and likes it. When someone registers for only one year, it’s a good chance that they’re just spamming.  A ten year lease on a domain is going to show that they plan to stick it out for the long term.

Well guess what?  It’s not true.  They’re idiots and liars.  It doesn’t work that way.  I don’t know where they got this “fifteen times faster” thing, but they’re either terribly mistaken or just plain lying.

Understand, Google can’t see that information.  It’s between you and your provider.  Even if you put that stuff out in the open for the world, and Google, to see, they’re not looking for it.  Sure, in the past they’ve said they might take it into consideration, but as of right now, they’re not even looking.

Don’t worry about investing the amount of money needed on a ten year lease, unless you’re comfortable and plan on investing in a ten year lease.  Don’t do it because this guy says to, or because your provider says to, do it because you want the domain for ten years.

5 Google Chrome Extensions For SEO

Posted on: May 21, 2010 by in Internet Marketing, Search Engine Optimization
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Previously, Firefox was the best browser for handling things like SEO because of the Firefox extensions.  Unfortunately, Firefox is very bulky.  There is a solution! Google Chrome is not near as bulky as Firefox, and now has a growing list of extensions.  Go ahead and see for your self.  Open up a website you spend a lot of time on in Firefox.  Then do the same in Google Chrome.  Check your task manager and see which is using more memory.  Now, check out this list of SEO Extensions for Google Chrome:

  1. SEO Site Tools – On-Page and External metrics; Social Media information; Metrics and numbering on Yahoo, Bing, and Google SERPs; Extends WMT, YSE and GA with metrics.
  2. SEOQuake lite – Displays the Google PageRank and Alexa rank of any webpages in your browser. Also shows no-follow links.
  3. SitezMeter – Displays traffic charts from Google Trends and Alexa, as well as ranks.
  4. Site Information Tool – Shows information about the current page like PageRank, Alexa rank, IP info, server response headers, whois and other SEO parameters.
  5. Chrome SEO – Includes Keyword Research Tool (Alpha Version), Highlighted NoFollow links, number of Pages Indexed, number of Backlinks, Current Traffic and Rankings, Social Bookmark counts, Cached Versions of the page, and Domain Details like DNS, IP, Whois, Server Location.
Here’s two other extensions you may find useful:
  1. iMacros – Set up macros to fill out or do repetitious things in your browser.
  2. Session Manager – Lets you save sessions of your opened tabs and windows, and to quickly re-open them whenever you like.
Now that Google Chrome has some SEO extensions, you have no reason not to make the switch.