Local Search Marketing – It’s Vital For Your Business
People are using Google and other search engines to find things locally these days. In fact, the internet is being used more than ever to find things for people.
We found these interesting statistics from various sources so we thought we would share them with you:
- 97% of American internet users use the internet to shop of which 57% characterize their behavior as shop online, purchase offline (NPD Group)
- 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
- 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
- 74% of internet users perform local searches (Kelsey Group)
- 73% of online activity is related to local content (Google)
- 66% of American use online local search, like Google local search to loc
- 61% of local searches result in purchases (TMP / comScore)
- 54% of Americans have substituted the internet and local search for phone books (comScore networks)
- 35% of all searches are local (DM News)
- 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
So what do you need? First you need quality content on your website. See examples of good quality content, on our clients site: Cleanly Maids. You’ll also need lots of back links pointing to this quality content, so try submitting articles and press releases out to important websites you know of. You’ll want them going out to directories, social sites like twitter and facebook, and make sure you use keyword specific anchor text links, and categories where necessary.
This is all stuff you’ll want to keep going month after month. One or two months may get you to the top, but staying there is the key. Once you’re up there and staying there, your traffic will increase in ways you couldn’t imagine before.