So what happened? No one really knows. A notable decrease in clicks has been reported, while no notable amounts of traffic or revenue are lost. Google Analytics even shows that traffic is normal. Is it some sort of glitch in GWT? Should anyone be worried?
Rumor has it that it’s because of Google Caffine, but there has been no official report from Google as to why this is happening. There have been reported cases of legitimately lost traffic and revenue, but most say that their traffic and revenue is the same while GWT says their Clicks/Impressions are steadily dropping by day. We feel that the reported cases of lost traffic and revenue must be a coincidence and be caused by something else.
Make sure you watch your Webmaster tools and Analytics and make sure everything is going okay for you. You don’t want to be caught off guard, reading about a glitch and then ignoring it when it happens only to lose revenue. No one knows for sure what the deal is, so don’t take any chances at all! Just keep your normal SEO operations moving and keep watching your traffic and rankings.