Google Local Search has finally gone mainstream. We’ve all heard Google talking about it for some time now, but it has become a reality. The best part? It works great. The worst part? It’s underutilized. Not near as many businesses are using it as should. It’s set and forget, so why wouldn’t a business want to use it? Well, I don’t suggest forgetting about it once you set it. Really, you’ll want to go back and check out the tracking graphs and other statistics that are presented to you.
Google Local Search isn’t something that will replace SEO for local businesses, but it is necessary for the big picture (of marketing). It’s really easy, all that a business needs to do is set it up, get verified, and then come back to check the reports. As you can see from the image provided, this client site has received a lot of traffic just through Google Local.