- 97% of American internet users use the internet to shop of which 57% characterize their behavior as shop online, purchase offline (NPD Group)
- 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
- 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
- 74% of internet users perform local searches (Kelsey Group)
- 73% of online activity is related to local content (Google)
- 66% of American use online local search, like Google local search to loc
- 61% of local searches result in purchases (TMP / comScore)
- 54% of Americans have substituted the internet and local search for phone books (comScore networks)
- 35% of all searches are local (DM News)
- 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
Archive for the ‘ Internet Marketing ’ Category
So what happened? No one really knows. A notable decrease in clicks has been reported, while no notable amounts of traffic or revenue are lost. Google Analytics even shows that traffic is normal. Is it some sort of glitch in GWT? Should anyone be worried?
Rumor has it that it’s because of Google Caffine, but there has been no official report from Google as to why this is happening. There have been reported cases of legitimately lost traffic and revenue, but most say that their traffic and revenue is the same while GWT says their Clicks/Impressions are steadily dropping by day. We feel that the reported cases of lost traffic and revenue must be a coincidence and be caused by something else.
Make sure you watch your Webmaster tools and Analytics and make sure everything is going okay for you. You don’t want to be caught off guard, reading about a glitch and then ignoring it when it happens only to lose revenue. No one knows for sure what the deal is, so don’t take any chances at all! Just keep your normal SEO operations moving and keep watching your traffic and rankings.
Do you realize how easy it is for any small local business to outrank a Fortune 500 business in Google? Do you realize that you could be that small local business? Imagine getting more traffic than a Fortune 500 business site. Now, imagine what that would do for your business! It’s simple, keep reading and check it out.
The Fortune 500’s are failing. Do you know why? Poor SEO strategies. Their strategy is to spend millions a day on PPC campaigns. They’re blowing all this money on advertising that doesn’t even work. Did you know that 50% of Fortune 500 companies have zero search engine visibility? Only 25% show up in a top 50 search for their own product, service, or keywords! That’s terrible. How do they manage to even stay Fortune 500?
You can easily beat that. it’s easy. All you need is a solid Local Search Marketing plan. All you need is a good internet marketing, team and a realistic budget!
Enlisting outside help should be on your SEO to-do-list. You can’t be expected to do everything your self, and you’ll need to hire SEO Consultants just to help out a little. Here’s the top seven reasons why to hire SEO consultants.
1. You Need Specialized Expertise
Some people know certain SEO niches better than others. Some people know Social Media better, some know content generation and backlinking better. It all depends on a person’s specialties. You can’t be expected to know everything your self!
2. You Can Learn A Lot From An Outside Expert
Even if you’re an SEO expert, you can’t be expected to know everything. Having an extra brain around with extra ideas is always a plus. Some people have done things you haven’t before.
3. You Should Double Check Your Strategies Before You Start Them
While building a strategy, it’s easy to forget something, put something extra in, or just do something wrong. Usually a second or even third person to review it before implementing it can help. The outside SEO Consultants can catch any mistakes that are made.
4. Benefit From Collaborating With Other SEOs
Don’t you find it refreshing to work with other people? I know I do. Sometimes it’s tough doing things by your self. Get some help with a consultant and take some stress off.
5. A Consultant Can Help You Talk To The Higher-Ups
One of the hardest things to do is get approval and funding by your superiors to try new things, or do the things you already know will work. A second voice to help convince your superiors that what you’re doing is right is more than a good idea, it’s a fantastic idea!
6. SEO Is Too Much Work
SEO is a lot of work, and no one should have to bear that burden alone. With outside help, responsibilities can be delegated and the stress load can be removed so that no one person is stressing out over a lot to do. Things will also get done a lot faster.
7. An Outside Point Of View On Unforeseen Issues
It’s possible that you haven’t experienced everything yet. No matter how long you’ve been in the SEO business, there’s a good chance you haven’t seen it all. Luckily, a consultant may have seen the particular issue you’ve run in to. They’ll know exactly how to fix it and things can run smoothly!
Getting an outside consultant isn’t wrong, it’s actually encouraged. Do what you feel is right and what is needed the most for your SEO campaigns.
The way they say it works is that Google sees people investing in long term sites and likes it. When someone registers for only one year, it’s a good chance that they’re just spamming. A ten year lease on a domain is going to show that they plan to stick it out for the long term.
Well guess what? It’s not true. They’re idiots and liars. It doesn’t work that way. I don’t know where they got this “fifteen times faster” thing, but they’re either terribly mistaken or just plain lying.
Understand, Google can’t see that information. It’s between you and your provider. Even if you put that stuff out in the open for the world, and Google, to see, they’re not looking for it. Sure, in the past they’ve said they might take it into consideration, but as of right now, they’re not even looking.
Don’t worry about investing the amount of money needed on a ten year lease, unless you’re comfortable and plan on investing in a ten year lease. Don’t do it because this guy says to, or because your provider says to, do it because you want the domain for ten years.