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Did you get a piece of the 170+ billion searches performed in 2009?

Posted on: February 22, 2010 by in Featured, Internet Marketing, Search Engine Optimization
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So did you get a big enough slice of the 170+ Billion searches done in 2009? I’m assuming not, otherwise you wouldn’t be here.

Web1 Syndication is a search engine optimization firm located in the West Palm Beach, FL  area. Our SEO experts have years of experience in getting our clients websites to rank high, bringing in more website traffic, and ultimately more profit.

As many of you are aware, getting search engine traffic is free, but unless you have the knowledge to do it efficiently and effectively you may end up doing more harm then benefit. Doing SEO wrong will cost you time, frustration, and profits. Make sure you chose an expert.

In December of 2009, Google grabbed up 65.7% of all search traffic according to comScore. You need to position your business in front of these potential customers, or your competitors will. If you are looking for an SEO team to help guide you, and make sure you are at the top, your search is over. Contact Web1 Syndication today at 561-841-1832.

Why You Have to Be #1 In Google

Posted on: February 22, 2010 by in Featured, Search Engine Optimization
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In August 2006 AOL leaked some data to the public, and within this data contains the click through rates from the search engine listings. As you can see below the #1 result for any given query gets approximately 47% of the click throughs, where as #2 gets 34% less traffic.

#1 – 47% click-through
#2 – 13% click-through
#3 – 9%click-through
#4 – 7% click-through

Being number 1 for all your keywords that bring your revenue is very important, make sure you’re on top of your SEO!

The Difference Between SEO and PPC

Posted on: February 22, 2010 by in Featured, Internet Marketing, Search Engine Optimization
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The internet has undoubtedly become a gigantic marketplace that you can’t ignore.

Just having a website isn’t enough to get your business running and ready to compete. You need a way for people to find your website. Often business owners think that if they build their website that traffic and customers will come… I’m sorry to say it, but this isn’t the movie Field of Dreams.

When investing in search engine marketing, there are basically two main options available to you, SEO and PPC.

1. SEO

SEO is short for Search Engine Optimization. Researchers indicate that 60%-70% of internet users use Google to find what they are looking for. SEO is the process used to get your website listed among the top search results. SEO will make you more visible, and help you stand out from your competitors. SEO consists of On Page factors that deal with your website, and how it is optimized, as well as off page factors.

With SEO there is no need for you to pay for clicks, although it will require a budget for your on page and off page optimization. SEO is a long term process, although we can show our clients results in as little as 60 days.

2. PPC

PPC is short for Pay Per Click. PPC Advertising are the sponsored listings that you see in the image above. PPC is built upon a bidding platform; the more you bid, the better chance you have to be listed at the top of the results. With PPC advertising you can create your own ads, as well as manage your target audience, and even geographic location.

There are a few different mediums for PPC, which include MSN, Yahoo & Google. We usually advise to start your campaigns with Google first, as they have the largest marketshare.

6 Simple But Effective SEO Tips You Should Know

Posted on: February 18, 2010 by in Featured, Search Engine Optimization
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Hey all, I wanted the post to be something that everyone would get a lot of value out of, and could get instant results with!

Below are 6 Simple but extremely effective tips to increase the money you get to keep!

1. Submit an XML Sitemap to Google

The program I use is at http://www.xml-sitemaps.com

2. Don’t be lazy with your title tags!

A lot of website owners and webmasters choose this as a place to be lazy. Let me assure you this is not the place! Your title tags for every page need to be unique. Duplicate Title Tags can literally kill your search engine ranking positions. (SERPS)

3. Check cache date of referral Site

If you are going to buy a link or do a link exchange check the cached date of the page where your link will be placed. You are looking for a fresh cache date, the newer the better. I won’t consider the site if It hasn’t been cached in the last 2 weeks. You can check the cache date with the Google toolbar, or you can go to Google and search for cache:www.yourdomain.com.

4. Fresh content

A great tool to help your website, and content gets indexed at a regular pace. I recommend using blogs when possible as they are easy to update, and they get indexed fast. Below is a list of the sites that I ping when I have a new post that get help get my site indexed fast.

5. Check your website for broken links, I suggest once a month.

I use this tool, and it works great: http://home.snafu.de/tilman/xenulink.html

6. Make sure your title tags, and description tags are compelling.

Imagine changing these, and getting a 25% increase in traffic, and even an increase in your conversion rate. Take a look at the example below for ideas.

toner kw sample 6 Simple But Effective SEO Tips You Should Know

Extra Tip: Sites to Ping for your blog

To update,  1) log into wordpress, 2) then click on settings > writing and 3) post the urls under update services.

update ping 6 Simple But Effective SEO Tips You Should Know

http://api.feedster.com/ping
http://api.moreover.com/ping
http://api.my.yahoo.com/rss/ping
http://blogsearch.google.com/ping/RPC2
http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.feedburner.com
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://rcs.datashed.net/RPC2/
http://rpc.blogbuzzmachine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.newsgator.com/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://www.blogdigger.com/RPC2
http://www.blogoole.com/ping/
http://www.blogoon.net/ping/
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://www.lasermemory.com/lsrpc/
http://www.newsisfree.com/RPCCloud
http://www.popdex.com/addsite.php
http://www.snipsnap.org/RPC2
http://www.wasalive.com/ping/
http://www.weblogues.com/RPC/
http://api.moreover.com/RPC2
http://api.my.yahoo.com/RPC2
http://rpc.twingly.com/
http://www.bloglines.com/ping
http://ping.feedburner.com/
http://www.octora.com/add_rss.php

This will notify your new blog posts to all major news/info sites!

Is Yellow Page Advertising Ineffective Now?

Posted on: November 9, 2009 by in Featured, Uncategorized
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I picked up the Yellow Pages the other day, for the first time in probably 3 years.

yellowpages1

The book was printed in 2008, but why was it referencing 1999? Isn’t that right when the Internet really started taking off, you know the year before Y2k. 1999, when 83 million adults were accessing the Internet and spending an average of 12.1 hours per week. (from Media Awareness)

Fast forward to 2009 when there’s over 220 million people using the Internet. That’s 74% of the entire United States’ population.(from Internet World Stats)

So why are the yellow pages still referencing studies and statistics that were from 10 years ago? If more and more people are using the Yellow Pages, why are they using these old statistics?

So hmm? Think maybe they are hiding something, This is VERY misleading.

yellowpages2

In 1999, “66% of consumers reference the White Pages an average of 3.2 times per week.”

In 2005, “78% of consumers reference the White Pages an average of 2.5 times per week.”

I really can’t see how many consumers they took into this study. I’m no mathematician, but people who bought something through the Yellow Pages would have had to look at the book roughly 130 times per year. This really doesn’t add up. Seriously, who needs to check the yellow pages that many times a week and per year? These statistics are getting a little ridiculous.

Another great point about the wording here, the statistics are based on consumers ONLY, not the general public, which is what really matters for any business. How many doorsteps do these books get dropped on to just get thrown in the trash or just left on the porch?

Another Good Read

2005 Metered Ad Study

On page 6, you’ll see that the average annual calls for local display and ad space dropped from 885 to 784 between 1999 and 2004. That’s a drop of 11%. This is in 2004! Fast forward to 2009,  5 years later when the calls are still declining and costs are increasing!

Let’s just assume each call had an average cost of $10. That means, it cost $8,850 to advertise in 1999. Without the consideration of inflation, the cost per call is now $11.28. To reach the same 885 phone calls, that’s an additional $1,140.11.

Let’s not forget we haven’t discussed conversion, and revenue.

Are Yellow Pages Print Ads Cost Effective?

So how effective really is the Yellow Pages? Does spending roughly $25,000 into a book that no one really looks at actually help increase your business?

In a recent report by Blue Corona, who conducted their own performance tracking to determine how well the Yellow Pages was doing, they soon realized that business had declined drastically while costs have skyrocketed.

I don’t get it. Shouldn’t it be the other way around? Why would you spend your money in advertising that doesn’t work?

Needless to say, after the results, the client company refused to do business with them again unless the listing was free.

Reference: Blue Corona

If you’re still using it, it’s best that you have some sort of tracking system to see what kind of sales it is bringing in. My suggestion would be to try Internet Marketing!