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Posted on: May 18, 2010 by in Internet Marketing, Search Engine Optimization
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Google Local Search has finally gone mainstream.  We’ve all heard Google talking about it for some time now, but it has become a reality.  The best part?  It works great.  The worst part?  It’s underutilized.  Not near as many businesses are using it as should.  It’s set and forget, so why wouldn’t a business want to use it?  Well, I don’t suggest forgetting about it once you set it.  Really, you’ll want to go back and check out the tracking graphs and other statistics that are presented to you.

Google Local Search isn’t something that will replace SEO for local businesses, but it is necessary for the big picture (of marketing). It’s really easy, all that a business needs to do is set it up, get verified, and then come back to check the reports.  As you can see from the image provided, this client site has received a lot of traffic just through Google Local.

Posted on: May 14, 2010 by in Internet Marketing, Search Engine Optimization
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A lot of blogs around the net have been talking about Google incorporating site speed into their PageRank and search rank algorithms. Well, this is a good thing. Why is it a good thing? Users like fast sites, so naturally Google should like fast sites. How many times have you left a site because it took too long to load? Google is removing those from top of the search rankings to save searchers time and effort finding exactly what they need.

This is something that has actually been in effect for weeks. Google never mentioned it because they said that less than one (1) percent of websites have been affected so far. This is because site relevance still holds the most weight in importance to Google search rankings. Not only that, but site speed is only one of over two hundred (200) different algorithms running to decide a page’s search ranking and PageRank.

Wondering how fast your site is running? Check your site speed with this Firefox plug in or go to your Google Webmaster Tools and go to Labs and then Performance.

Posted on: May 11, 2010 by in Internet Marketing, Search Engine Optimization
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Checking ranking and other reports on the go is important.  Here’s eight iPhone apps to check on your SEO and Social Media campaigns.
5 iPhone Apps For SEO:
  1. WordPress – Handle your WordPress blogs on the go.
  2. iSEO – SERP analyzer, inlinks analyzer, and a list of web directories.
  3. PokeSEO – Check the Google PageRank and reported backlinks for your domain or a competitor’s. Not currently available in app store (because they’re doing a total make-over).
  4. AnalyticsAPP – Instant mobile access to Google Analytics that is easier than checking with your browser.
  5. Elite SEM – Calculator for CPM, CPA, CPC to CPM, and CPC to PPC.  Also includes DMA lookup.
3 iPhone Apps For Social Media:
  1. Tweet Deck for handling all of your Twitter accounts.  You can run multiple accounts from one Tweetdeck, and it syncs with Tweetdeck on your computer so you can have the same set up on the go as you do in your office, or at home.
  2. Tumblerette for any Tumblr blogs you might have.  Works with one account, but one account can have many blogs under it.
  3. Facebook for any Facebook Pages you may be running.

Many of these are also available on iPad.

Posted on: May 3, 2010 by in Company News
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Everyone at Web1 Syndication would like to offer congratulations to Jeff Cavaliere for the recent mention of him in The Wall Street Journal. The article talks about him and his company, Athlean-X, and how he spent the baseball off-season training David Wright, third baseman for the New York Mets.  He and Wright recently spent as many as six days a week in the Citi Field weight room this past off-season. Wright fell 34 points below his career batting average between last season and the current season, but Cavaliere is going to change that. He put Wright through rigorous training, focusing on “functional training” exercises that apply a high amount of specific focus on the quick, explosive actions that a third baseman such as Wright is required to perform every time he’s out on the field.

Posted on: April 28, 2010 by in Internet Marketing, Search Engine Optimization
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Make Sure Your Website Is Found

Here are six aspects of SEO that are not often discussed out in the open.  These tactics are good for those who either are amateurs wanting to learn SEO for their own website or pros who just need to make sure all their bases are covered.  These tips are also great for those who want to hire an SEO company, as these are tips you will need to make sure that the potential SEO company in question is doing.

1. Love SEO: If you’re doing SEO for your self or clients, you need to love what you do.  Without having a passion for SEO, it won’t go anywhere.  This is something that applies to anything and everything you do in life.

2. Be Nice: Trash talking other SEO’s is not the way to go.  If anything, it just makes you look ridiculous and immature.  Name calling and trash talking is for grade school.  No one will take you seriously if you act like a twelve year old. Treating people with respect is paramount.

3. Link To Others: Linking out to others for free is kind and useful.  Obviously this isn’t something you should focus time on, but if you know of something appropriate to link to, do it.  Small favors like that usually get returned, and when you’re doing a lot of small favors for a lot of people, suddenly you’ve got a lot of small favors coming back.

4. Write More: A lot of SEO has to do with the content, so being able to write is key.  Even if you’re writing little bits every day, the more you write, the better you get.  The better the content, the more Google loves it.

5. Set Up Mini Sites/Blogs: This goes with the above.  The more you’ve got out there, the more Google will see, the more tools you have to use.  Also, this will help you get better at writing, or at least give you motivation to.

6. Converse In Social Media: Getting involved in social media is very important now.  Jump into your niche, know who’s talking and what they’re talking about, and talk to them.  Get to know everyone, including the competition.  “Keep your friends close, and your enemies closer.”  Facebook, twitter, and anything else you can come up with – It’s all important.

Posted on: April 16, 2010 by in Search Engine Optimization
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A Screen Shot of the SEO Stats

Today I want to tell you about an awesome SEO Monitoring and automation rank tracking software I discovered. It’s called

If you’re trying to track and manage multiple web properties I know you’re spending hours doing something that should take just minutes.

That’s can help. They make it easy to track your entire network of sites – including blogs, static sites, and social media pages from one place – automatically!

With this software you can: Manage all your websites, blogs, and social media pages from one control panel – from anywhere in the world.

Track everything: Back links, Pages indexed, Social media pages, PR, competitors’ sites, articles, Alexa rankings and more.

You can even manage all your domains, and see which each site is hosted. If you have as much trouble tracking which site is hosted where as I do, you’ll love this feature.

So what exactly is
Master Site Manager is a web-based SEO monitoring software and domain management tool that lets professional SEOs doing client work, or individual webmasters easily track and manage their SEO statistics – for MULTIPLE web sites or properties from a single control panel. It’s truly amazing how they do this.

What type of user would find Master Site Manager most helpful?
Honestly, I think that professional SEOs will find MasterSiteManager invaluable because it allows them to quickly track all their clients’ sites at once.
But, if you are a professional affiliate marketer or an owner of multiple online stores, using MasterSiteManager will save you a ton of time too.

How does Master Site Manager work?
MasterSiteManager organizes all of your domains, web properties and keywords, and keyword phrases into an easy to use, secure online control panel where you can track, monitor and automatically compile statistical about your sites. It can even track your competitors search engine stats too!

MasterSiteManager SEO monitoring software consolidates all of the tools that professional SEO companies use every day to track and compile reports for their clients. But rather then having to bounce around to different programs or web sites, MasterSiteManager puts all that tracking information into one place.

This makes it drop dead simple for you to see “at a glance” exactly how your web properties are doing in the search engines – and why.

What SEO Statistics does MasterSiteManager track?

It automatically tracks your back links for Google, Yahoo, and Bing. It tracks total pages indexed, PR, Alexa rankings, all your keywords and keyword phrases, the IP addresses of each web property, where your site is hosted, your registrars, social media pages and properties, articles, and even your competitors’ rankings. It even monitors your web site uptime!

What makes this better then desktop based SEO ranking software?

Well for one, it offers me a lot of freedom because I don’t have to be stuck in front of my computer in order to use Master Site Manager. I can monitor my SEO stats from any computer (PC or Mac), or my cell phone! How cool is that?

I also find that Master Site Manager is faster then other desktop based SEO monitoring software because I can get the tracking stats for ALL my sites at once, rather then having to do a lookup for one web site or property one at a time.

It’s also noteworthy to point out that is that there is NO risk of having your IP address banned like you see with desktop software because the stat quires aren’t coming from my internet account.

You can choose how many URLs and keywords can you track at one time, depending on the package you select when you join. offers SEO Tracking packages that let you monitor, track and manage anywhere from 10 to 250 URL and up to 5000 simultaneously.

They offer an SEO Starter pack that lets you try the system for 30 days for just a buck! This package lets you monitor and track 10 URLs and up to 250 keywords

To see all their SEO monitoring account packages, click here.

If I join, am I locked into any sort of long term commitment or contract?

No not at all. Your membership payments are month-to-month and you can cancel any time. There are no contracts or early termination penalties.

How often are the stats updated?

All SEO stats are automatically updated once every seven days. This is because; usually sold changes in rankings often take a week or more. Of course, you can schedule an immediate stats update at anytime from your online control panel.

Plus, if your stats change (up or down) at any time you’ll get an instantaneous email letting you know that there has been a change in your rankings

They even monitor the web site uptime for each of your sites too. So if one of your sites ever goes down for some reason, they’ll send you an email for that too.

Is it easy to cancel my account if need to?
Yes, but I’m not sure why you’d want too ever cancel. It’s seriously that good.

Having said that, with Master Site Manager you pay as you go. There are no long term contracts, and you can cancel any time. You would just login to your pay pal account and cancel your membership at anytime.

The bottom line is that I’m really impressed with what they’ve done with this SEO monitoring and rank tracking system because it’s proven itself to me already. It saves me time and makes my life a lot easier

Try the system for $1.00 and you’ll see why I think this software is such a cool tool for SEO monitoring and more.

Posted on: February 22, 2010 by in Uncategorized
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Google Webmaster Tools is a free service that provides a good amount of information directly from Google.

Below are a few of the features with Google Webmaster Tools:

1. Errors

Google Webmaster Tools shows all sorts of errors within your site. Webmaster tools shows not only 404 pages, but unreachable urls as well. Also you will be able to see what urls are being restricted from crawling by the robots.txt file. This is good to know in case someone accidentally blocks too much.

2. Site Defaults

Tell Google to show your page with the www or without www, set a geographic
target and select if you want the images to show up in Google’s enhanced image search.

3. Analyze Meta Descriptions and Title Tags

Google will show a list of URLs that have duplicate title tags or
duplicate meta descriptions as well as if there are pages with too
short or too long meta descriptions or titles.

4. Top Search Queries

Webmaster tools will show the top search queries that Google is seeing for your domain.

5. Manage Sitelinks

If a site is fortunate enough to get sitelinks under your listing in Google, webmaster tools can help you manage the links

Posted on: February 22, 2010 by in Internet Marketing, Search Engine Optimization
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Below is a big glossary of essential SEO Jargon, brought to you by

301 A permanent server redirect – a change of address for a web page found in the .htaccess file on apache servers. Also useful for dealing with canonical issues.

adwords Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.

adwords site (MFA) Made For Google Adsense Advertisements – websites that are designed from the ground up as a venue for GA advertisements. This is usually, but not always a bad thing. TV programming is usually Made For Advertisement.

affiliate An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.

algorithm (algo) A program used by search engines to determine what pages to suggest for a given search query.

alt text A description of a graphic, which usually isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.

analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.

anchor text The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.

astroturfing (the opposite of full disclosure) attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of branding, customer recruitment, or public relations.

authority (trust, link juice, Google juice) The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites.

authority site A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement. Wikipedia, is an example of an authority site.

B2B Business to Business.

B2C Business to Consumer

back link (inlink, incoming link) Any link into a page or site from any other page or site.

black hat Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.

blog A website which presents content in a more or less chronological series. Content may or may not be time sensitive. Most blogs use a Content Management System such as WordPress rather than individually crafted web pages. Because of this, the Blogger can chose to concentrate on content creation instead of arcane code.

bot (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.

bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.

bread crumbs Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.

canonical issues (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMS like WordPress, but also due to the fact that,, and are supposedly seen as dupes by the search engines – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

click fraud Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for ad agencies like Google, because it lowers advertiser confidence that they will get fair value for their ad spend.

cloak The practice of delivering different content to the search engine spider than that seen by the human users. This Black Hat tactic is frowned upon by the search engines and caries a virtual death penalty of the site/domain being banned from the search engine results.

CMS Content Management System – Programs such as WordPress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so choose.

code swapping (bait and switch) Changing the content after high rankings are achieved.

comment spam Posting blog comments for the purpose of generating an inlink to another site. The reason many blogs use link condoms.

content (text, copy) The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.

contextual advertisement Advertising which is related to the content.

conversion (goal) Achievement of a quantifiable goal on a website. Ad clicks, sign ups, and sales are examples of conversions.

conversion rate Percentage of users who convert – see conversion.

CPC Cost Per Click – the rate that is paid per click for a Pay Per Click Advertiser

CPM (Cost Per Thousand impressions) A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M – from the Roman numeral for one thousand.

crawler (bot, spider) A program which moves through the worldwide web or a website by way of the link structure to gather data.

directory A site devoted to directory pages. The Yahoo directory is an example.

directory page A page of links to related WebPages.

doorway (gateway) A web page that is designed specifically to attract traffic from a search engine. A doorway page which redirects users (but not spiders) to another site or page is implementing cloaking. – Previous Definition revised based upon advice from Michael Martinez

duplicate content Obviously content which is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers being the original.

e commerce site A website devoted to retail sales.

feed Content which is delivered to the user via special websites or programs such as news aggregators.

FFA (Free For All) A page or site with many outgoing links to unrelated websites, containing little if any unique content. Link farms are only intended for spiders, and have little if any value to human users, and thus are ignored or penalized by the search engines.

frames a web page design where two or more documents appear on the same screen, each within it’s own frame. Frames are bad for SEO because spiders sometimes fail to correctly navigate them. Additionally, most users dislike frames because it is almost like having two tiny monitors neither of which shows a full page of information at one time.

gateway page (doorway page) A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.

gadget see gizmo

gizmo (gadget, widget) small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait.

Google bomb The combined effort of multiple webmasters to change the Google search results usually for humorous effect. The “miserable failure” – George Bush, and “greatest living American” – Steven Colbert Google bombs are famous examples.

Google bowling Maliciously trying to lower a sites rank by sending it links from the “bad neighborhood” – Kind of like yelling “Good luck with that infection!” to your buddy as you get off the school bus – there is some controversy as to if this works or is just an SEO urban myth.

Google dance The change in SERPs caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters who slip in the SERPs. Or, the period of time during a Google index update when different data centers have different data.

Google juice (trust, authority, pagerank) trust / authority from Google, which flows through outgoing links to other pages.

Googlebot Google’s spider program

GYM Google – Yahoo – Microsoft, the big three of search

hit Once the standard by which web traffic was often judged, but now a largely meaningless term replaced by pageviews AKA impressions. A hit happens each time that a server sends an object – documents, graphics, include files, etc. Thus one pageview could generate many hits.

hub (expert page) a trusted page with high quality content that links out to related pages.

HTML (Hyper Text Markup Language) directives or “markup” which are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines, and should generally be strictly and exclusively adhered to on web pages.

impression (page view) The event where a user views a webpage one time.

in bound link (inlink, incoming link) Inbound links from related pages are the source of trust and pagerank.

index Noun – a database of WebPages and their content used by the search engines.

index Verb – to add a web page to a search engine index.

indexed Pages The pages on a site which have been indexed.

inlink (incoming link, inbound link) Inbound links from related pages are the source of trust and pagerank.

keyword – key phrase The word or phrase that a user enters into a search engine.

keyword cannibalization The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.

keyword density The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized.

keyword research The hard work of determining which keywords are appropriate for targeting.

keyword spam (keyword stuffing) Inappropriately high keyword density.

keyword stuffing (keyword spam) Inappropriately high keyword density.

landing page the page that a user lands on when they click on a link in a SERP

latent semantic indexing (LSI) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck team”. Go figure.

link An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.

link bait A webpage with the designed purpose of attracting incoming links, often mostly via social media.

link building actively cultivating incoming links to a site.

link condom Any of several methods used to avoid passing link love to another page, or to avoid possible detrimental results of endorsing a bad site by way of an outgoing link, or to discourage link spam in user generated content.

linkerati internet users who are the most productive targets of linkbait. The Linkerati includes – social taggers, forum posters, resource maintainers, bloggers and other content creators, etc – who are most likely to create incoming links or link generating traffic (in the case of social networkers). Suggested by lorisa.

link exchange a reciprocal linking scheme often facilitated by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality, and add no value themselves. Quality directories are usually human edited for quality assurance.

link farm a group of sites which all link to each other.- Previous Definition revised based upon advice from Michael Martinez

link juice (trust, authority, pagerank)

link love An outgoing link, which passes trust, unencumbered by any kind of link condom.

link partner (link exchange, reciprocal linking) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal nature.

link popularity a measure of the value of a site based upon the number and quality of sites that link to it

link spam (Comment Spam) Unwanted links such as those posted in user generated content like blog comments.

link text (Anchor text) The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three will share some keywords in common.

long tail longer more specific search queries that are often less targeted than shorter broad queries. For example a search for “widgets” might be very broad while “red widgets with reverse threads” would be a long tail search. A large percentage of all searches are long tail searches/

mashup A web page which consists primarily of single purpose software and other small programs (gizmos and gadgets) or possibly links to such programs. Mashups are quick and easy content to produce and are often popular with users, and can make good link bait. Tool collection pages are sometimes mashups.

META tags Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page. It is very important to have unique and accurate META title and description tags, because they may be the information that the search engines rely upon the most to determine what the page is about. Also, they are the first impression that users get about your page within the SERPs.

metric A standard of measurement used by analytics programs.

MFA Made For Advertisements – websites that are designed from the ground up as a venue for advertisements. This is usually, but not always a bad thing. TV programming is usually MFA.

mirror site An identical site at a different address.

monetize To extract income from a site. Adsense ads are an easy way to Monetize a website.

natural search results The search engine results which are not sponsored, or paid for in any way.

nofollow A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not follow either any links on the page or the specific link. A form of link condom.

noindex A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not index the page or the specific link. A form of link condom.

non reciprocal link if site A links to site B, but site B does not link back to site A, then the link is considered non reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones because they are less likely to be the result of collusion between sites.

organic link organic links are those that are published only because the webmaster considers them to add value for users.

outlink (Out going link)

pagerank (PR) a value between 0 and 10 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors. Often confused with Toolbar Pagerank. – Previous Definition revised based upon advice from Michael Martinez

pay for inclusion PFI The practice of charging a fee to include a website in a search engine or directory. While quite common, usually what is technically paid for is more rapid consideration to avoid Google’s prohibition on paid links.

portal A web service which offers a wide array of features to entice users to make the portal their “home page” on the web. IGoogle, Yahoo, and MSN are portals.

PPA (Pay Per Action ) Very similar to Pay Per Click except publishers only get paid when click throughs result in conversions.

PPC (Pay Per Click) a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.

proprietary method (bullshit, snake oil) sales term often used by SEO service providers to imply that they can do something unique to achieve “Top Ten Rankings”.

reciprocal link (link exchange, link partner) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal and potentially incestuous nature.

redirect Any of several methods used to change the address of a landing page such as when a site is moved to a new domain, or in the case of a doorway.

regional long tail (RLT) coined by Chris Paston of – a multi word keyword term which contains a city or region name. Especially useful for the service industry.

RLT see Regional Long Tail

robots.txt a file in the root directory of a website use to restrict and control the behavior of search engine spiders.

ROI (Return On Investment) One use of analytics software is to analyze and quantify return on investment, and thus cost / benefit of different schemes.

sandbox There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs.

scrape copying content from a site, often facilitated by automated bots. – Definition revised based upon advice from Michael Martinez

SE (Search Engine)

search engine (SE) a program, which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches.

search engine spam Pages created to cause search engines to deliver inappropriate or less relevant results. Search Engine Optimizers are sometimes unfairly perceived as search engine Spammers. Of course in some cases they actually are.

SEM Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

SEO Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.

SERP Search Engine Results Page

site map A page or structured group of pages which link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages.

SMWC (Slapping Myself With Celery) indicates an extreme reaction similar to a “spit take” but more vegan-trendy. Often combined with other exclamatory acronyms. – WTF/SMWC, or perhaps ROTFL/SMWC.

SMM (Social Media Marketing) Website or brand promotion through social media

SMP (Social Media Poisoning) A term coined by Rand Fishkin – any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer – For example, blog comment spamming in the name / brand of a competitor

sock puppet an online identity used to either hide a persons real identity or to establish multiple user profiles.

social bookmark A form of Social Media where users bookmarks are aggregated for public access.

social media Various online technologies used by people to share information and perspectives. Blogs, wikis, forums, social bookmarking, user reviews and rating sites (digg, reddit) are all examples of Social Media.

social media marketing (SMM) Website or brand promotion through social media

social media poisoning (SMP) A term coined by Rand Fishkin – any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer – For example blog comment spamming in the name / brand of a competitor

spam ad page (SpamAd page) A Made For Adsense/Advertisement page which uses scraped or machine generated text for content, and has no real value to users other than the slight value of the ads. Spammers sometimes create sites with hundreds of these pages.

spamdexing Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. – Wikipedia

spammer A person who uses spam to pursue a goal.

spider (bot, crawler) A specialized bot used by search engines to find and add web pages to their indexes.

spider trap an endless loop of automatically generated links which can “trap” a spider program. Sometimes intentionally used to prevent automated scraping or e-mail address harvesting.

splash page Often animated, graphics pages without significant textual content. Splash pages are intended to look flashy to humans, but without attention to SEO may look like dead ends to search engine spiders, which can only navigate through text links. Poorly executed splash pages may be bad for SEO and often a pain in the ass for users. – Definition revised based upon advice from Michael Martinez

splog Spam Blog which usually contains little if any value to humans, and is often machine generated or made up of scraped content.

static page A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.

stickiness Mitigation of bounce rate. Website changes that entice users to stay on the site longer, and view more pages improve the sites “stickiness”.


supplemental index (supplemental results) Pages with very low pagerank, which are still relevant to a search query, often appear in the SERPs with a label of Supplemental Result. Googles representative’s say that this is not indicative of a penalty, only low pagerank. – Previous Definition revised based upon advice from Michael Martinez

text link A plain HTML link that does not involve graphic or special code such as flash or java script.

time on page The amount of time that a user spends on one page before clicking off. An indication of quality and relevance.

toolbar pagerank (PR) a value between 0 and 10 assigned by the Google algorithm, which quantifies page importance and is not the same as pagerank. Toolbar Pagerank is only updated a few times a year, and is not a reliable indicator of current status. Often confused with Pagerank. – Definition added based upon advice from Michael Martinez

trust rank a method of differentiating between valuable pages and spam by quantifying link relationships from trusted human evaluated seed pages.

URL Uniform Resource Locator – AKA Web Address

user generated content (UGC) Social Media, wikis, Folksonomies, and some blogs rely heavily on User Generated Content. One could say that Google is exploiting the entire web as UGC for an advertising venue.

walled garden a group of pages which link to each other, but are not linked to by any other pages. A walled garden can still be indexed if it is included in a sitemap, but it will probably have very low pagerank.

web 2.0 Is characterized by websites which encourage user interaction.

white hat SEO techniques, which conform to best practice guidelines, and do not attempt to unscrupulously “game” or manipulate SERPs.

widget 1) (gadget, gizmo) small applications used on web pages to provide specific functions such as a hit counter or IP address display. These programs can make good link bait. 2) a term borrowed from economics which means “any product or commodity.”

Posted on: February 22, 2010 by in Featured, Internet Marketing, Search Engine Optimization
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So did you get a big enough slice of the 170+ Billion searches done in 2009? I’m assuming not, otherwise you wouldn’t be here.

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In December of 2009, Google grabbed up 65.7% of all search traffic according to comScore. You need to position your business in front of these potential customers, or your competitors will. If you are looking for an SEO team to help guide you, and make sure you are at the top, your search is over. Contact Web1 Syndication today at 561-841-1832.

Posted on: February 22, 2010 by in Featured, Search Engine Optimization
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In August 2006 AOL leaked some data to the public, and within this data contains the click through rates from the search engine listings. As you can see below the #1 result for any given query gets approximately 47% of the click throughs, where as #2 gets 34% less traffic.

#1 – 47% click-through
#2 – 13% click-through
#3 – 9%click-through
#4 – 7% click-through

Being number 1 for all your keywords that bring your revenue is very important, make sure you’re on top of your SEO!