Bing’s Organic Marketshare
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Bing’s Organic Marketshare

Posted on: November 7, 2009 by in Search Engine Optimization
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There is a lot of talk lately about Bing, and we have been getting a lot of questions about its market share. In August, Nielsen announced that Bing broke the 10% market share mark.

Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)
+------------------------------+-------------+----------+------------+
| Provider                     |  Searches   | M-O-M %  |  Share of  |
|                              |    (000)    |  Growth  |  Searches  |
+------------------------------+-------------+----------+------------+
| Total                        | 10,812,734  |   2.9%   |   100.0%   |
| Google Search                |  6,986,580  |   2.6%   |   64.6%    |
| Yahoo! Search                |  1,726,060  |  -4.2%   |   16.0%    |
| MSN/Windows Live/Bing Search |  1,156,415  |  22.1%   |   10.7%    |
| AOL Search                   |   333,231   |   1.8%   |    3.1%    |
| Ask.com Search               |   186,270   |   2.9%   |    1.7%    |
| My Web Search                |   128,432   |   0.5%   |    1.2%    |
| Comcast Search               |   50,328    |  -21.6%  |    0.5%    |
| Yellow Pages Search          |   37,923    |   2.7%   |    0.4%    |
| NexTag Search                |   31,830    |   0.4%   |    0.3%    |
| Local.com Search             |   16,314    |   2.9%   |    0.2%    |
+------------------------------+-------------+----------+------------+
Source: Nielsen MegaView Search

The Bing number is true, but also factored into this percentage is the Pay Per Click traffic.

We really focus on SEO as it is free traffic, and pours on the ROI vs. PPC. If you believe in SEO as well, what you should be concerned about is the organic click through traffic. Bing, in this circumstance, doesn’t have 10% market share. See the table below:

Source: http://blog.seorevolution.com