Top 10 Reason to Outsource SEO
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Top 10 Reason to Outsource SEO

Posted on: November 7, 2009 by in Featured, Search Engine Optimization
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1. Search Engine Optimization Takes Time, Effort & Dedication

2. SEO Tools, SEO Strategy, & SEO Experience Goes a Long Way

3. Search Engine Optimization Is Not Easy

4. SEO Services Do Not Have To Be Very Expensive

5. Search Engine Optimization Can Take Your Website to New Heights

6. Professional & Experienced SEO Services Can Be the Difference Between You and Your Competitors

7. Search Engine Optimization Gets You the Best Bang for Your Buck

8. SEO Services Can Help Increase Business Sales Drastically

10.Treat Your Website Like a Business

These 10 Reasons were taken from SiteProNews.

Keyword Research: Broad vs. Exact Match

Posted on: November 7, 2009 by in Uncategorized
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When doing keyword research it is very important that you understand the competition, and what it’s going to take to get in the top 3. It is also very important that the data that you are looking at is correct. A lot of people go after keywords that are getting far less traffic than they think. In this example were going to use the Google Adwords Keyword Tool, and do a search for “toner cartridges”.

broad match
Take a look at the search volume, “1,500,000” searches per month. Also take a look at the match type in the top right corner of the image, its set to “Broad”. The “Broad” Match Type will return all searches with the word “toner” and “cartridges” but not necessarily together.

Instead of using “Broad”, use “Exact” as the Match Type, and you will get the real results:

Exact Match

The “Exact” match as you can see is getting 22,000 searches per month, about 20% less than the “Broad” Match Type, and is the real number. The “Broad” Match Type is the default setting, and can really mess with your thoughts, and strategy… know the difference!

Bing’s Organic Marketshare

Posted on: November 7, 2009 by in Search Engine Optimization
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There is a lot of talk lately about Bing, and we have been getting a lot of questions about its market share. In August, Nielsen announced that Bing broke the 10% market share mark.

Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)
+------------------------------+-------------+----------+------------+
| Provider                     |  Searches   | M-O-M %  |  Share of  |
|                              |    (000)    |  Growth  |  Searches  |
+------------------------------+-------------+----------+------------+
| Total                        | 10,812,734  |   2.9%   |   100.0%   |
| Google Search                |  6,986,580  |   2.6%   |   64.6%    |
| Yahoo! Search                |  1,726,060  |  -4.2%   |   16.0%    |
| MSN/Windows Live/Bing Search |  1,156,415  |  22.1%   |   10.7%    |
| AOL Search                   |   333,231   |   1.8%   |    3.1%    |
| Ask.com Search               |   186,270   |   2.9%   |    1.7%    |
| My Web Search                |   128,432   |   0.5%   |    1.2%    |
| Comcast Search               |   50,328    |  -21.6%  |    0.5%    |
| Yellow Pages Search          |   37,923    |   2.7%   |    0.4%    |
| NexTag Search                |   31,830    |   0.4%   |    0.3%    |
| Local.com Search             |   16,314    |   2.9%   |    0.2%    |
+------------------------------+-------------+----------+------------+
Source: Nielsen MegaView Search

The Bing number is true, but also factored into this percentage is the Pay Per Click traffic.

We really focus on SEO as it is free traffic, and pours on the ROI vs. PPC. If you believe in SEO as well, what you should be concerned about is the organic click through traffic. Bing, in this circumstance, doesn’t have 10% market share. See the table below:

Source: http://blog.seorevolution.com

What Is Search Engine Optimization

Posted on: November 7, 2009 by in Search Engine Optimization
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Search Engine Optimization has mixed feelings to consumers. Let me take a moment to explain why. Some people bash it, and some people swear by it’s success. The issue is that many people have had a bad experience with people who claim they know what they are doing, only to be strung along and provide little or no results.

When you search for a term in Google, not many people realize that the results that are returned are the companies with  with the best SEO team.

Search Engine Optimization (SEO) is what will make the difference between your site being noticed, and not being seen at all. If you are not ranked on the first page, why even bother? What good is your website, if no one is getting there and its not turning visitors into buyers.

SEO involves 2 main factors. The first involves having your website optimized for keywords related to your market. The second is off page factors  like link building. The 80/20 Rule applies in SEO. You can spend your time doing a bunch of useless things to “help” you get to the top or you can rely on an expert and push your business to the next level.