Google May Day Update – Did It Mess Up Your Rankings?
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Google May Day Update – Did It Mess Up Your Rankings?

Posted on: June 26, 2010 by in Search Engine Optimization
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On May 1st, Google implemented a change that stopped indexing long tail keywords. Is this a big deal? Some think it is. We don’t, however. Good SEO will beat such a small change any and every day of the week.

So why did they do it? Well, only Google knows for sure. It’s a small algorithm change and they are known to make more than one change every day that most people don’t even notice. Speculation says that it has to do with helping Google Caffeine works it’s magic quickly. If long tail keywords were slowing it down, it’s understandable why they would nix them out of the mix all together.

Were you affected? You’d be able to tell by checking on your rankings or if your traffic has decreased. Use whichever ranking tool you use to check, and check your analytics to see if ranking has dropped. If one or both happened, and it was on or shortly after May 1st, then you were affected by this. Many and most of you won’t be, and the ones who are will only slightly be affected.

What can you do? Just wait it out. There’s no reason to blindly go changing things, just stick with your normal plan. As previously stated, there’s hundreds of changes made a year that you don’t even notice. No need to freak out about one just because it’s been mentioned around the web. If you’ve been drastically affected, well then you need to check all your resources and make sure it’s not just a coincidence and something else has happened around the same time. Don’t want to point the blame the wrong way.

In the end, high-quality SEO plans will triumph over any small change Google makes to the algorithm. Just keep your SEO going as usual

Top 7 Reasons To Hire SEO Consultants

Posted on: June 25, 2010 by in Internet Marketing, Search Engine Optimization
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Enlisting outside help should be on your SEO to-do-list. You can’t be expected to do everything your self, and you’ll need to hire SEO Consultants just to help out a little. Here’s the top seven reasons why to hire SEO consultants.

1. You Need Specialized Expertise

Some people know certain SEO niches better than others. Some people know Social Media better, some know content generation and backlinking better. It all depends on a person’s specialties. You can’t be expected to know everything your self!

2. You Can Learn A Lot From An Outside Expert

Even if you’re an SEO expert, you can’t be expected to know everything. Having an extra brain around with extra ideas is always a plus. Some people have done things you haven’t before.

3. You Should Double Check Your Strategies Before You Start Them

While building a strategy, it’s easy to forget something, put something extra in, or just do something wrong. Usually a second or even third person to review it before implementing it can help. The outside SEO Consultants can catch any mistakes that are made.

4. Benefit From Collaborating With Other SEOs

Don’t you find it refreshing to work with other people? I know I do. Sometimes it’s tough doing things by your self. Get some help with a consultant and take some stress off.

5. A Consultant Can Help You Talk To The Higher-Ups

One of the hardest things to do is get approval and funding by your superiors to try new things, or do the things you already know will work. A second voice to help convince your superiors that what you’re doing is right is more than a good idea, it’s a fantastic idea!

6. SEO Is Too Much Work

SEO is a lot of work, and no one should have to bear that burden alone. With outside help, responsibilities can be delegated and the stress load can be removed so that no one person is stressing out over a lot to do. Things will also get done a lot faster.

7. An Outside Point Of View On Unforeseen Issues

It’s possible that you haven’t experienced everything yet. No matter how long you’ve been in the SEO business, there’s a good chance you haven’t seen it all. Luckily, a consultant may have seen the particular issue you’ve run in to. They’ll know exactly how to fix it and things can run smoothly!

Getting an outside consultant isn’t wrong, it’s actually encouraged. Do what you feel is right and what is needed the most for your SEO campaigns.

Site Registration Length Affects Google Rank

Posted on: May 26, 2010 by in Internet Marketing, Search Engine Optimization
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Have you heard Google ranks sites higher if they have a higher registration period? There’s been a lot of talk amongst the SEO industry that says this is true.  They’re saying that a domain they registered for ten years got indexed up to fifteen times faster than the domain they registered for only one year, and both domains had similar content as to not throw off their tests.  Fifteen times faster is a lot!

The way they say it works is that Google sees people investing in long term sites and likes it. When someone registers for only one year, it’s a good chance that they’re just spamming.  A ten year lease on a domain is going to show that they plan to stick it out for the long term.

Well guess what?  It’s not true.  They’re idiots and liars.  It doesn’t work that way.  I don’t know where they got this “fifteen times faster” thing, but they’re either terribly mistaken or just plain lying.

Understand, Google can’t see that information.  It’s between you and your provider.  Even if you put that stuff out in the open for the world, and Google, to see, they’re not looking for it.  Sure, in the past they’ve said they might take it into consideration, but as of right now, they’re not even looking.

Don’t worry about investing the amount of money needed on a ten year lease, unless you’re comfortable and plan on investing in a ten year lease.  Don’t do it because this guy says to, or because your provider says to, do it because you want the domain for ten years.

5 Google Chrome Extensions For SEO

Posted on: May 21, 2010 by in Internet Marketing, Search Engine Optimization
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Previously, Firefox was the best browser for handling things like SEO because of the Firefox extensions.  Unfortunately, Firefox is very bulky.  There is a solution! Google Chrome is not near as bulky as Firefox, and now has a growing list of extensions.  Go ahead and see for your self.  Open up a website you spend a lot of time on in Firefox.  Then do the same in Google Chrome.  Check your task manager and see which is using more memory.  Now, check out this list of SEO Extensions for Google Chrome:

  1. SEO Site Tools – On-Page and External metrics; Social Media information; Metrics and numbering on Yahoo, Bing, and Google SERPs; Extends WMT, YSE and GA with metrics.
  2. SEOQuake lite – Displays the Google PageRank and Alexa rank of any webpages in your browser. Also shows no-follow links.
  3. SitezMeter – Displays traffic charts from Google Trends and Alexa, as well as ranks.
  4. Site Information Tool – Shows information about the current page like PageRank, Alexa rank, IP info, server response headers, whois and other SEO parameters.
  5. Chrome SEO – Includes Keyword Research Tool (Alpha Version), Highlighted NoFollow links, number of Pages Indexed, number of Backlinks, Current Traffic and Rankings, Social Bookmark counts, Cached Versions of the page, and Domain Details like DNS, IP, Whois, Server Location.
Here’s two other extensions you may find useful:
  1. iMacros – Set up macros to fill out or do repetitious things in your browser.
  2. Session Manager – Lets you save sessions of your opened tabs and windows, and to quickly re-open them whenever you like.
Now that Google Chrome has some SEO extensions, you have no reason not to make the switch.

Google Local Search Goes Mainstream

Posted on: May 18, 2010 by in Internet Marketing, Search Engine Optimization
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Google Local Search has finally gone mainstream.  We’ve all heard Google talking about it for some time now, but it has become a reality.  The best part?  It works great.  The worst part?  It’s underutilized.  Not near as many businesses are using it as should.  It’s set and forget, so why wouldn’t a business want to use it?  Well, I don’t suggest forgetting about it once you set it.  Really, you’ll want to go back and check out the tracking graphs and other statistics that are presented to you.

Google Local Search isn’t something that will replace SEO for local businesses, but it is necessary for the big picture (of marketing). It’s really easy, all that a business needs to do is set it up, get verified, and then come back to check the reports.  As you can see from the image provided, this client site has received a lot of traffic just through Google Local.