Most Companies Don’t Measure Their Marketing Responses
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Most Companies Don’t Measure Their Marketing Responses

Posted on: April 8, 2013 by in Call Tracking
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A recent study conducted by the CIM and Deloitte found that about 56% of companies rated their marketing measurement capabilities as basic or non-existent. This is a staggering figure. In the economy today that is so focused on costs and budget cutting it seems that monitoring response rates should be a top priority for every marketer and marketing company. Today, implementing a measurement system for marketing efforts has never been easier or more cost effective. This article will point out some key steps when it comes to marketing measurement efforts so that you do not end up being part of the 56%.

Effective marketing measurement is pertinent for any organization because it explains the return on investment from marketing efforts. Companies should always follow the strategy of “plan-do-review”, which means they plan their efforts, do their efforts, and then review to see if it worked or not. However, most often the first two parts are done effectively but the review section is either ignored or not enough information is available to help marketers make the right decisions. If you ask any marketer manager whether or not their campaign was a success they will often struggle when attempting to provide data that backs up their conclusion. When it comes to successful review the first step is identifying the key performance indicators at the start of a campaign.

Here are a few examples:

  • Inquiry levels
  • Demonstrations of product
  • Activity on website
  • Conversion of sales

Once success factors are identified then they need to be broken down further into parts that can be reassured against a response mechanism. The list below is an example:

Inquiry levels can show existing and new consumer data capture in the form of:

  • Phone Calls
  • Contract Forms
  •  Email responses
  • By mail
  • Product demonstrations

From there processes need to be enacted in order to place a record when a demonstration has occurred.

Here are a few examples of how to measure activity on a website:

  • Unique users
  • Page impressions
  • Time on site
  • Most visited pages
  • Bounce rate
  • Conversions
  • Sales conversions

These are some questions you should also be asking:

  • What is the sales target for this activity?
  • What is the increase in sales amongst existing and new customers?

You should then attribute a sale to a specific marketing activity.

Once the key marketing indicators have been decided, the next step is to implement tracking systems and processes that will be able to measure whether or not a marketing effort has performed successfully. There are multiple ways in which this tracking can be accomplished.

Phone Call Tracking

Phone tracking is very easy to start and with advanced reporting features it contains a great deal of information that can be captured quickly in order to show the success of a campaign. Not only can phone tracking determine how different medias perform, but it is also possible to link sales back to certain phone calls. By using call recording to track a team’s conversion rates they can then be monitored and allow for suitable coaching to take place in order to increase the sales rate further. Phone tracking is the basic requirement for any business that wants to get a better idea of how their marketing is doing.

Email Tracking

When it comes to Email tracking, email response is easier to monitor. Both inbound responses and inquiries to email marketing campaigns are easily measured by hosted systems or in-house teams for CRM. It’s important to understand the speed of response for an inbound inquiry. The sooner a company is able to respond to an email inquiry the more efficient they will make themselves seem to be which can lead to a higher opportunity of converting a sale.

Tracking Demonstrations

The problem with tracking demonstrations is that in order to know the amount of demonstrations made it actually requires a staff member or employee to enter the recorded activity. The more people that are required to record their activity the less reliable the information is. For this reason a strong process set in place to monitor demonstrations is needed.

Tracking Website Activity

As a simple basic minimum all companies should at least be using Google Analytics to monitor how their site is doing. If you have an ecommerce site then it should link sales back to the keywords and it should also identify where people leave the site. If you are performing in a market where customers are likely to use the phone to purchase services or produces then the numbers should set up in a dynamic website tracking style which will allow you to see which keywords and URLS are generating phone inquiries and sales.

Tracking Sales

When it comes down to it any and all marketing activity is set up in order to boost and support sales. This means that during and after campaigns sales date should be studied to see whether or not there is an increase in existing and new customers. Whenever possible this data needs to be linked back to the marketing activity in order to show how a sale came from a single piece of marketing. This can be done by linking consumer’s names to their phone calls, website activity, and email inquiries.

Any campaign can be changed in order to right marketing initiatives that are not generating enough or the needed kind of responses. By cleaning up the response analysis using phone call tracking and website analytics your campaign and be fixed mid-way through in order to improve response rates and save upwards of thousands of dollars on wasted campaigns.

One of the important yet overlooked key steps for any marketing is to make sure and test all measurement systems in order to ensure that the processes are being followed effectively allowing for timely data and success. A key component of successfully monitoring a campaign is ensuring that all data is collated quickly and efficiently during the campaign which allows for tactical changes and at the end to make sure that a proper review is done.

When it comes to implementing a monitoring system a top challenge is that it shows a company an all over view of how their customers are interacting with their business. Meaning that they will be able to see how effective they are when it comes to answering phone calls and responding to emails. Some of the data found can be quite depressing as companies may discover how badly they are responding to inquiries. The marketer will sometimes find out that a campaign itself was a success but that conversion rates were very poor. If this happens it means that a review as well as tightening up of the sales process needs to occur, otherwise any money that is spent on marketing is being wasted. Tracking analysis can figure out how much it costs in order to generate each lead. This should be taken into consideration when looking at the sales process as it will help hone in on how to improve the response handling.

This article demonstrated that by putting into motion some simple steps it is not all that complicated to implement monitoring systems that will enable you to control and understand your marketing effectiveness. Be prepared for shock due to the lack of process for managing inquiries via email and phone successfully. However, once the problems have been identified they can be fixed in order to ensure that you do not become part of the 56% who have no monitoring systems in place and are marketing blindly.

SEO Monitoring And Rank Tracking Software

Posted on: April 16, 2010 by in Search Engine Optimization
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A Screen Shot of the SEO Stats

Today I want to tell you about an awesome SEO Monitoring and automation rank tracking software I discovered. It’s called MasterSiteManager.com.

If you’re trying to track and manage multiple web properties I know you’re spending hours doing something that should take just minutes.

That’s MasterSiteManager.com can help. They make it easy to track your entire network of sites – including blogs, static sites, and social media pages from one place – automatically!

With this software you can: Manage all your websites, blogs, and social media pages from one control panel – from anywhere in the world.

Track everything: Back links, Pages indexed, Social media pages, PR, competitors’ sites, articles, Alexa rankings and more.

You can even manage all your domains, and see which each site is hosted. If you have as much trouble tracking which site is hosted where as I do, you’ll love this feature.

So what exactly is MasterSiteManager.com?
Master Site Manager is a web-based SEO monitoring software and domain management tool that lets professional SEOs doing client work, or individual webmasters easily track and manage their SEO statistics – for MULTIPLE web sites or properties from a single control panel. It’s truly amazing how they do this.

What type of user would find Master Site Manager most helpful?
Honestly, I think that professional SEOs will find MasterSiteManager invaluable because it allows them to quickly track all their clients’ sites at once.
But, if you are a professional affiliate marketer or an owner of multiple online stores, using MasterSiteManager will save you a ton of time too.

How does Master Site Manager work?
MasterSiteManager organizes all of your domains, web properties and keywords, and keyword phrases into an easy to use, secure online control panel where you can track, monitor and automatically compile statistical about your sites. It can even track your competitors search engine stats too!

MasterSiteManager SEO monitoring software consolidates all of the tools that professional SEO companies use every day to track and compile reports for their clients. But rather then having to bounce around to different programs or web sites, MasterSiteManager puts all that tracking information into one place.

This makes it drop dead simple for you to see “at a glance” exactly how your web properties are doing in the search engines – and why.

What SEO Statistics does MasterSiteManager track?

It automatically tracks your back links for Google, Yahoo, and Bing. It tracks total pages indexed, PR, Alexa rankings, all your keywords and keyword phrases, the IP addresses of each web property, where your site is hosted, your registrars, social media pages and properties, articles, and even your competitors’ rankings. It even monitors your web site uptime!

What makes this better then desktop based SEO ranking software?

Well for one, it offers me a lot of freedom because I don’t have to be stuck in front of my computer in order to use Master Site Manager. I can monitor my SEO stats from any computer (PC or Mac), or my cell phone! How cool is that?

I also find that Master Site Manager is faster then other desktop based SEO monitoring software because I can get the tracking stats for ALL my sites at once, rather then having to do a lookup for one web site or property one at a time.

It’s also noteworthy to point out that is that there is NO risk of having your IP address banned like you see with desktop software because the stat quires aren’t coming from my internet account.

You can choose how many URLs and keywords can you track at one time, depending on the package you select when you join.

MasterSiteManager.com offers SEO Tracking packages that let you monitor, track and manage anywhere from 10 to 250 URL and up to 5000 simultaneously.

They offer an SEO Starter pack that lets you try the system for 30 days for just a buck! This package lets you monitor and track 10 URLs and up to 250 keywords

To see all their SEO monitoring account packages, click here.

If I join, am I locked into any sort of long term commitment or contract?

No not at all. Your membership payments are month-to-month and you can cancel any time. There are no contracts or early termination penalties.

How often are the stats updated?

All SEO stats are automatically updated once every seven days. This is because; usually sold changes in rankings often take a week or more. Of course, you can schedule an immediate stats update at anytime from your online control panel.

Plus, if your stats change (up or down) at any time you’ll get an instantaneous email letting you know that there has been a change in your rankings

They even monitor the web site uptime for each of your sites too. So if one of your sites ever goes down for some reason, they’ll send you an email for that too.

Is it easy to cancel my account if need to?
Yes, but I’m not sure why you’d want too ever cancel. It’s seriously that good.

Having said that, with Master Site Manager you pay as you go. There are no long term contracts, and you can cancel any time. You would just login to your pay pal account and cancel your membership at anytime.

The bottom line is that I’m really impressed with what they’ve done with this SEO monitoring and rank tracking system because it’s proven itself to me already. It saves me time and makes my life a lot easier

Try the system for $1.00 and you’ll see why I think this software is such a cool tool for SEO monitoring and more.

Web1 Syndication Launches New Site

Posted on: November 5, 2009 by in Company News
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The last 6 months of business have been interesting to say the least. We have grown by leaps and bounds. We just moved into a new office 3 months ago, and its 3x larger than the previous. We have a lot more room for our ever-expanding team. If you’re nearby, stop in and say hello.

The site will continue to grow, and we are planning to have a pretty active blog with some great content so make sure to keep an eye on it.

On the Who We Are tab (in the navigation at the top), you will be able to get a high level overview of who we are, and a brief bio on the business owners.  On the What We Do tab, we explain our angle to SEO, our processes, results and why you should consider working with us. Our Services page is listed here, and lists our services and our prices. The Showcase page displays results that we have been able to achieve for our clients, and their businesses make sure you check these out! These are what make us tick. The Resllers area is coming soon, and will be a new innovative service that offers Search Engine Optimization to many types of professional businesses. The most successful SEO Resellers typically are:

  • Web Design Firms
  • Marketing Companies
  • Hosting Companies
  • SEO Companies
  • PR Firms
  • Online Business Consultants

All of our clients are able to access our reporting software where they can reference where our team is with their project, and even take a look at the work that we have done.  To access the system click here. We look forward to expanding our reach and providing more businesses with results they can count on!

Own Your Online Reputation Management

Posted on: July 23, 2008 by in Misc
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Manage your online reputation

Are you happy with the results you get when people type your name, or company name into Google?

These days any one can throw up a web page or make a nasty comment about you on a social media site and it can rank on google.

I’m guessing this inst what you would want people to find when they Google you. We at web1 syndication, are here to help you manage your online reputation.