Local Search Marketing – It’s Vital For Your Business
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Archive for July, 2010

Local Search Marketing – It’s Vital For Your Business

Posted on: July 22, 2010 by in Internet Marketing
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People are using Google and other search engines to find things locally these days.  In fact, the internet is being used more than ever to find things for people.
We found these interesting statistics from various sources so we thought we would share them with you:
  • 97% of American internet users use the internet to shop of which 57% characterize their behavior as shop online, purchase offline (NPD Group)
  • 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
  • 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
  • 74% of internet users perform local searches (Kelsey Group)
  • 73% of online activity is related to local content (Google)
  • 66% of American use online local search, like Google local search to loc
  • 61% of local searches result in purchases (TMP / comScore)
  • 54% of Americans have substituted the internet and local search for phone books (comScore networks)
  • 35% of all searches are local (DM News)
  • 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
So what do you need? First you need quality content on your website.  See examples of good quality content, on our clients site: Cleanly Maids. You’ll also need lots of back links pointing to this quality content, so try submitting articles and press releases out to important websites you know of.  You’ll want them going out to directories, social sites like twitter and facebook, and make sure you use keyword specific anchor text links, and categories where necessary.
This is all stuff you’ll want to keep going month after month.  One or two months may get you to the top, but staying there is the key.  Once you’re up there and staying there, your traffic will increase in ways you couldn’t imagine before.

Your Local Business Needs Search Engine Optimization

Posted on: July 15, 2010 by in Search Engine Optimization
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Your local business needs Search Engine Optimization, bottom line. SEO can be the key to a whole new world of increased traffic. The biggest reason you need it: your competitors are doing it. You can’t keep up with someone if you’re not doing as much or more than they are to market. And we’re not going to sit here and let you get shown up by that guy down the street. People are using Google more than ever to find local information, and we’re going to help you utilize that.

People don’t use phone books anymore. No more big book of yellow pages sitting on the counter. People are using the internet and search engines like Google to find everything they need in their area. Did you know there’s 2.6 billion searches done online a month? Doing SEO for your business can be less than the cost of advertising in a phone book and newspapers, plus it’s more effective.

So how does Google or other search engines know you’re best? It’s pretty simple, really. The search engines read your website and notice when certain words are repeated. These are your keywords. Google, or whichever, then takes your site and indexes it under those keywords. The sites are put in order of importance. The search engine decides the importance by basically seeing who else is talking about a particular website, or in other words, how many backlinks their are out there. That way, only the most reliable websites come up first for any particular keywords.

You want to be on page one, no doubt about it. Page one is where it’s at, and where you need to be. Most people don’t even go to the second page, let alone the third or fifth. SEO is becoming highly competitive, and your competitors are using SEO now, so you want to make sure you get ahead and start doing SEO immediately.

Once you start doing SEO you need to keep it up on a monthly basis. Once you get to the top, you can be knocked down, but not if you’re keeping a good solid SEO strategy moving. Don’t let your business fall behind your competitors.

Google Webmaster Tools – Have Your Impressions/Clicks Dropped?

Posted on: July 9, 2010 by in Internet Marketing, Search Engine Optimization
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Since June 2nd, a lot of people have been saying that the Impressions/Clicks have dropped for their website, according to Google Webmaster Tools, and for no reason.

So what happened? No one really knows. A notable decrease in clicks has been reported, while no notable amounts of traffic or revenue are lost. Google Analytics even shows that traffic is normal. Is it some sort of glitch in GWT? Should anyone be worried?

Rumor has it that it’s because of Google Caffine, but there has been no official report from Google as to why this is happening. There have been reported cases of legitimately lost traffic and revenue, but most say that their traffic and revenue is the same while GWT says their Clicks/Impressions are steadily dropping by day. We feel that the reported cases of lost traffic and revenue must be a coincidence and be caused by something else.

Make sure you watch your Webmaster tools and Analytics and make sure everything is going okay for you. You don’t want to be caught off guard, reading about a glitch and then ignoring it when it happens only to lose revenue. No one knows for sure what the deal is, so don’t take any chances at all! Just keep your normal SEO operations moving and keep watching your traffic and rankings.

Your Local Business Can Outrank The Fortune 500

Posted on: July 2, 2010 by in Internet Marketing, Search Engine Optimization
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Do you realize how easy it is for any small local business to outrank a Fortune 500 business in Google? Do you realize that you could be that small local business? Imagine getting more traffic than a Fortune 500 business site. Now, imagine what that would do for your business! It’s simple, keep reading and check it out.

The Fortune 500’s are failing. Do you know why? Poor SEO strategies. Their strategy is to spend millions a day on PPC campaigns. They’re blowing all this money on advertising that doesn’t even work. Did you know that 50% of Fortune 500 companies have zero search engine visibility? Only 25% show up in a top 50 search for their own product, service, or keywords! That’s terrible. How do they manage to even stay Fortune 500?

You can easily beat that. it’s easy. All you need is a solid Local Search Marketing plan. All you need is a good internet marketing, team and a realistic budget!