Site Registration Length Affects Google Rank
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Archive for May, 2010

Site Registration Length Affects Google Rank

Posted on: May 26, 2010 by in Internet Marketing, Search Engine Optimization
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Have you heard Google ranks sites higher if they have a higher registration period? There’s been a lot of talk amongst the SEO industry that says this is true.  They’re saying that a domain they registered for ten years got indexed up to fifteen times faster than the domain they registered for only one year, and both domains had similar content as to not throw off their tests.  Fifteen times faster is a lot!

The way they say it works is that Google sees people investing in long term sites and likes it. When someone registers for only one year, it’s a good chance that they’re just spamming.  A ten year lease on a domain is going to show that they plan to stick it out for the long term.

Well guess what?  It’s not true.  They’re idiots and liars.  It doesn’t work that way.  I don’t know where they got this “fifteen times faster” thing, but they’re either terribly mistaken or just plain lying.

Understand, Google can’t see that information.  It’s between you and your provider.  Even if you put that stuff out in the open for the world, and Google, to see, they’re not looking for it.  Sure, in the past they’ve said they might take it into consideration, but as of right now, they’re not even looking.

Don’t worry about investing the amount of money needed on a ten year lease, unless you’re comfortable and plan on investing in a ten year lease.  Don’t do it because this guy says to, or because your provider says to, do it because you want the domain for ten years.

5 Google Chrome Extensions For SEO

Posted on: May 21, 2010 by in Internet Marketing, Search Engine Optimization
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Previously, Firefox was the best browser for handling things like SEO because of the Firefox extensions.  Unfortunately, Firefox is very bulky.  There is a solution! Google Chrome is not near as bulky as Firefox, and now has a growing list of extensions.  Go ahead and see for your self.  Open up a website you spend a lot of time on in Firefox.  Then do the same in Google Chrome.  Check your task manager and see which is using more memory.  Now, check out this list of SEO Extensions for Google Chrome:

  1. SEO Site Tools – On-Page and External metrics; Social Media information; Metrics and numbering on Yahoo, Bing, and Google SERPs; Extends WMT, YSE and GA with metrics.
  2. SEOQuake lite – Displays the Google PageRank and Alexa rank of any webpages in your browser. Also shows no-follow links.
  3. SitezMeter – Displays traffic charts from Google Trends and Alexa, as well as ranks.
  4. Site Information Tool – Shows information about the current page like PageRank, Alexa rank, IP info, server response headers, whois and other SEO parameters.
  5. Chrome SEO – Includes Keyword Research Tool (Alpha Version), Highlighted NoFollow links, number of Pages Indexed, number of Backlinks, Current Traffic and Rankings, Social Bookmark counts, Cached Versions of the page, and Domain Details like DNS, IP, Whois, Server Location.
Here’s two other extensions you may find useful:
  1. iMacros – Set up macros to fill out or do repetitious things in your browser.
  2. Session Manager – Lets you save sessions of your opened tabs and windows, and to quickly re-open them whenever you like.
Now that Google Chrome has some SEO extensions, you have no reason not to make the switch.

Google Local Search Goes Mainstream

Posted on: May 18, 2010 by in Internet Marketing, Search Engine Optimization
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Google Local Search has finally gone mainstream.  We’ve all heard Google talking about it for some time now, but it has become a reality.  The best part?  It works great.  The worst part?  It’s underutilized.  Not near as many businesses are using it as should.  It’s set and forget, so why wouldn’t a business want to use it?  Well, I don’t suggest forgetting about it once you set it.  Really, you’ll want to go back and check out the tracking graphs and other statistics that are presented to you.

Google Local Search isn’t something that will replace SEO for local businesses, but it is necessary for the big picture (of marketing). It’s really easy, all that a business needs to do is set it up, get verified, and then come back to check the reports.  As you can see from the image provided, this client site has received a lot of traffic just through Google Local.

Site Speed Incorporated Into Google Algorithms

Posted on: May 14, 2010 by in Internet Marketing, Search Engine Optimization
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A lot of blogs around the net have been talking about Google incorporating site speed into their PageRank and search rank algorithms. Well, this is a good thing. Why is it a good thing? Users like fast sites, so naturally Google should like fast sites. How many times have you left a site because it took too long to load? Google is removing those from top of the search rankings to save searchers time and effort finding exactly what they need.

This is something that has actually been in effect for weeks. Google never mentioned it because they said that less than one (1) percent of websites have been affected so far. This is because site relevance still holds the most weight in importance to Google search rankings. Not only that, but site speed is only one of over two hundred (200) different algorithms running to decide a page’s search ranking and PageRank.

Wondering how fast your site is running? Check your site speed with this Firefox plug in or go to your Google Webmaster Tools and go to Labs and then Performance.

8 iPhone Apps For SEM

Posted on: May 11, 2010 by in Internet Marketing, Search Engine Optimization
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Checking ranking and other reports on the go is important.  Here’s eight iPhone apps to check on your SEO and Social Media campaigns.
5 iPhone Apps For SEO:
  1. WordPress – Handle your WordPress blogs on the go.
  2. iSEO – SERP analyzer, inlinks analyzer, and a list of web directories.
  3. PokeSEO – Check the Google PageRank and reported backlinks for your domain or a competitor’s. Not currently available in app store (because they’re doing a total make-over).
  4. AnalyticsAPP – Instant mobile access to Google Analytics that is easier than checking with your browser.
  5. Elite SEM – Calculator for CPM, CPA, CPC to CPM, and CPC to PPC.  Also includes DMA lookup.
3 iPhone Apps For Social Media:
  1. Tweet Deck for handling all of your Twitter accounts.  You can run multiple accounts from one Tweetdeck, and it syncs with Tweetdeck on your computer so you can have the same set up on the go as you do in your office, or at home.
  2. Tumblerette for any Tumblr blogs you might have.  Works with one account, but one account can have many blogs under it.
  3. Facebook for any Facebook Pages you may be running.

Many of these are also available on iPad.